Find exactly where your enrolments are leaking — and what to fix first.
The Enrolment Engine Audit is a full diagnosis of your enrolment system, end to end. We map every stage a parent moves through — from the first ad they see to the day they enrol — find where right-fit families slip away, measure what each enrolment actually costs you, and hand you a prioritised plan for the next 90 days.
Your spend and your enrolments aren't connected
You can't draw a clean line from your spend to next year's enrolments. The reports are full of impressions, reach and click-through rates — and none of them tell you how many enrolments that money bought or what each one cost.
The deeper problem: nobody has mapped the whole system. Marketing runs the ads, admissions takes the calls, and no one owns the line that runs through all of it. So the leaks stay hidden — a fast first response that never happens, a nurture gap across the months parents take to decide, a tour that doesn't convert. Each one quietly costs enrolments, and none of them show up on the dashboard.
The audit fixes that. We treat your enrolment as one connected system, walk it end to end, and tell you plainly where it's working, where it's leaking, and what to fix first.
The whole enrolment system, not just your ads
We don't audit your ads. We audit the whole enrolment system — all seven engines that take a parent from never having heard of you to a family at your school. The lead is half the funnel; the phone call is the other half. We look at both.
Position
Whether parents can quickly understand, trust and choose you, and whether one consistent story runs across the ad, the website and the tour.
Attract
Where your qualified enquiries come from today. We review your Facebook Ads as an enrolment machine, not a branding tool: targeting, offer, creative, landing pages — and whether the budget is buying enquiries or impressions.
Lead capture & response speed
What happens the moment a parent raises their hand: how fast the first response goes out, who sends it, and how many enquiries go cold before anyone speaks to them.
Nurture
Whether anything keeps you in front of a family across the 3–12 months they take to decide: segmentation, email and SMS, retargeting — or the silence that lets a keen parent drift to the school that stayed in touch.
The admissions conversation
Whether your admissions calls are order-taking or diagnostic. If your admissions person is an order-taker, every enquiry you generate is wasted.
Tours & open days
The friction in booking, and whether the in-person experience is engineered to move a family toward an application.
Retain
Whether you're protecting the enrolments you have and turning happy families into a managed referral channel, instead of leaving advocacy to chance.
Measure (true cost per enrolment)
Whether you can trace a single enrolment back to its source. We reconstruct your funnel-stage conversion, source-to-enrolment tracking, and true cost per enrolment — the number your reporting almost certainly isn't giving you today.
A diagnosis in enrolments and dollars
A findings report
In the language of enrolments and dollars, not marketing jargon. It shows where your system is strong, where it's leaking, and what each leak is costing you in enquiries, tours and enrolments.
A prioritised 90-day roadmap
The highest-leverage fixes, in the order that moves the enrolment line fastest, so your team knows exactly what to do first, second and third.
You walk away knowing your true cost per enrolment, the single biggest leak in your funnel, and the clearest path to closing it. It's the diagnosis that comes before building the full Enrolment Engine.
Schools ready to treat enrolment as a system
Schools ready to treat enrolment as a measurable system, not a hopeful collection of campaigns — and the people who own the number day to day.
Marketing and communications managers
asked to do brand and lead gen on one budget, who want a clear read on which parts of the funnel are working and which need building.
Enrolments and admissions leaders
running the last mile where families are won or lost, who want to see exactly where the pipeline goes quiet.
Heads and principals
who want a defensible read on where the marketing money goes and what it returns.
If you'd rather know precisely where you stand than keep guessing, this is for you.
Fixed scope, set with you
The audit is a fixed-scope engagement, tailored to your school — the size of your funnel, the channels you run, and how far your reporting reaches today. Because scope varies, we set it together on the call and walk you through exactly what's included. No surprises, no open-ended retainer.
See exactly where your enrolments are leaking.
Book a free strategy call. We'll talk through your market, funnel and numbers, scope the audit to fit, and map the first steps — no pitch, just where your next families come from.
Not ready? Watch the free webinar →